The agency that helps bring your data-driven projects to life
Whether you're looking to optimize your conversion rate (CRO) or enhance media data tracking, data is at the heart of KLH’s approach. It empowers brands to make informed decisions based on the KPIs that truly matter to them. At KLH, we provide expert guidance and deliver technical solutions to take your data collection and user journey understanding to the next level.
CRO Audit
Tracking
CMP
Tools
Why Work with a Data Agency?
Data Marketing Consulting
Technical Data Support
Data Marketing Training

Our Data Expertise
Data Collection & Architecture for Performance
Despite recent legislative changes, data collection remains a top priority for brands aiming to fully understand the customer journey — both from a media and site-centric perspective.
From implementing media event tags to integrating your analytics tools with third-party systems (CRM, databases), and setting up e-commerce tracking, our consultants support you in building and maintaining long-term tracking strategies.
KLH’s proven methodology, validated by our clients, ensures efficient delivery and deployment of tagging plans, while also empowering business and development teams with the knowledge needed to internalize core data competencies.
Analytics & Data Consulting
Starting from your business and marketing goals, our data analysts conduct in-depth studies of the data you’ve collected to identify both the strengths and the pain points in your digital ecosystem.
Our consultants work closely with you to analyze user behavior and journeys — both on-site and off-site — as well as conversion funnels and page performance, to ensure the most comprehensive understanding of your audience.
They then provide actionable, ROI-driven recommendations tailored to your objectives.
CRO Audit (Conversion Rate Optimization)
Performance-driven, a CRO audit aims to deeply analyze your users’ journey by combining multiple analytical perspectives. The goal is to identify navigation pain points that may hinder conversions on your website.
These audits are carried out by involving various KLH disciplines to ensure alignment across all workstreams and to create synergy between marketing levers.
At the end of the audit, your teams receive a prioritized optimization matrix and a clear roadmap to guide the implementation of recommended actions.
A/B Testing & User Experience Personalization
Test your ideas and let data guide your final decisions.
Today’s A/B testing solutions offer flexible journey adjustments and virtually endless variations.
Our methodology ensures fast deployments with high quality standards. We place strong emphasis on building and enriching your testing knowledge base — with each experiment contributing to a data-driven CRO strategy, managed just like a performance marketing campaign.
GDPR Compliance & CMP Deployment
The arrival of the GDPR in May 2018 transformed the way brands collect data — but also left many questions unanswered, forcing some companies to move forward without a clear roadmap.
KLH supports you in making the right decisions, such as choosing the right CMP (Consent Management Platform) and ensuring your website or app is fully compliant, while keeping two key priorities in mind:
- Respect GDPR and the regulations enforced by various European data protection authorities (CNILs)
- Maintain robust data collection across media and analytics platforms
The stages of a comprehensive data project
Defining Your Needs
KLH supports you in identifying your key KPIs and understanding your digital ecosystem, in order to recommend the most effective technical solutions and a data architecture tailored to your objectives.
Tracking Implementation
From drafting your tagging plan to full implementation, we ensure the quality and accuracy of your tracking setup — and its proper integration across all the platforms you rely on.
While Google Tag Manager is the most commonly used TMS among our clients, our expertise also covers other market-leading solutions such as Tealium, Adobe Launch, Piwik, and more.
CRO Audit
We work with you to define the objectives of the analysis — or start from a blank slate when needed — to uncover the key pain points in your user journey and identify high-impact optimization opportunities.
A/B Testing
Not sure which A/B testing solution best fits your needs (usage frequency, cost, features, platform integrations)? We’re here to guide you.
Our team supports you throughout the process to simplify your experience with A/B testing tools and deliver the most refined and impactful experience to your users.
The End Goal
Our ultimate objective: to help you gain a deep understanding of your users’ journey and define a clear, actionable roadmap to guide your next steps.
Contact Monolith KLH
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