Paid Performance agency
SEA is the highest-ROI paid lever in digital marketing, consistently delivering strong profitability. Make sure you are present at every search made by your potential customers on Google, Microsoft and Amazon. It is essential to be visible from the moment a user begins researching right through to the final purchase.
SEA
GEA
SMA
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The 5 pillars of SEA for high performance.
AI
Assets
Structure
Audiences
Data
Our SEA expertise
A hybrid approach: human expertise and artificial intelligence.
Google Ads: The #1 Choice for Advertising
Microsoft Advertising: An Exclusive Audience
Amazon Ads: Boost Your E-Commerce Visibility
Our SEA agency’s support process
A rigorous process to help you achieve your goals and boost performance
Brief & Objective
Briefing. Understanding the target audience and industry. Overall budget for the project. Defining campaign objectives: e-commerce, leads, brand awareness, drive-to-store. Selecting relevant KPIs for measurement: ROI, CPA, CPC, CPM…
Strategy
Balance between acquisition and retention. Selection of the most effective channels based on specific objectives: Text Ads, Shopping, Video, Local, Display, etc. Bidding strategy to be implemented based on defined target KPIs.
Tracking & Setup
Development of a tracking plan and implementation of GDPR-compliant tracking, including micro- and macro-conversion tracking. Design of the campaign structure and distribution of the editorial calendar.
Iteration
Multivariate test-and-learn phase across campaigns, keywords, ads, audiences, and bidding strategies. Scaling up the best-performing elements and implementing an ROI-focused bidding strategy: target CPA and target ROAS.
Acceleration
Increase budget allocation to the best-performing segments. Manage campaigns based on ROI and CPA. Grow revenue or lead volume while maintaining strong profitability.
Contact Monolith KLH
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